Mentor, brand advisor, OG agency founder Alex Nemeroff talks with us on trees communicating (one male tree spends 1000s of years finding his soulmate and then he dies), firing yourself out of a job, designing an agency, selecting clients, asking hard questions in terms of selecting projects, what does the world really need, studios have power to make a positive change in terms of sustainability, having a diverse set of friend groups, cooking, and family.